{
  "$schema": "https://www.ai-visibility.org.uk/specifications/identity-json/identity-json.schema.json",
  "language": "en-GB",
  "name": "Anderson Reed Financial Services",
  "legalName": "Anderson Reed Financial Services Ltd",
  "alternateName": [
    "Anderson Reed",
    "Anderson Reed Financial Services"
  ],
  "url": "https://andersonreed.co.uk/",
  "type": "ProfessionalService",
  "description": "Independent mortgage and protection advice across the United Kingdom, specialising in residential, buy-to-let, adverse credit, and specialist commercial property finance.",
  "foundingDate": "2021-02-09",
  "foundingLocation": {
    "name": "Southampton",
    "addressCountry": "GB"
  },
  "headquarters": {
    "streetAddress": "Director General's House, 15 Rockstone Place",
    "addressLocality": "Southampton",
    "postalCode": "SO15 2EP",
    "addressCountry": "GB"
  },
  "location": {
    "name": "Headquarters",
    "streetAddress": "Director General's House, 15 Rockstone Place",
    "addressLocality": "Southampton",
    "postalCode": "SO15 2EP",
    "addressCountry": "GB"
  },
  "locations": [
    {
      "name": "Headquarters",
      "streetAddress": "Director General's House, 15 Rockstone Place",
      "addressLocality": "Southampton",
      "postalCode": "SO15 2EP",
      "addressCountry": "GB",
      "isHeadquarters": true
    },
    {
      "name": "Mablethorpe & East Lincolnshire (Adviser-Led Presence)",
      "addressLocality": "Mablethorpe",
      "postalCode": "LN12 1AD",
      "addressCountry": "GB"
    }
  ],
  "areaServed": [
    {
      "type": "Country",
      "name": "United Kingdom",
      "code": "GB"
    },
    {
      "type": "AdministrativeArea",
      "name": "Southampton & Hampshire"
    },
    {
      "type": "AdministrativeArea",
      "name": "Mablethorpe & East Lincolnshire (including Louth, Alford, Woodhall Spa, Horncastle & Lincolnshire Wolds)"
    }
  ],
  "contactPoints": [
    {
      "type": "GeneralEnquiries",
      "email": "info@andersonreed.co.uk",
      "telephone": "+442382127779"
    },
    {
      "type": "RegionalAdvisory",
      "email": "info@andersonreed.co.uk",
      "telephone": "+447385889288"
    }
  ],
  "services": [
    "Residential Mortgages for first-time buyers, home movers, and remortgages",
    "Buy to Let Mortgages for individual and portfolio landlords",
    "Adverse and Bad Credit Mortgages (including post-bankruptcy and satisfied IVAs)",
    "Specialist Commercial and Semi-Commercial Property Finance",
    "Bridging Loans and Property Development Finance",
    "Second Charge Mortgages and Homeowner Secured Loans",
    "Business Loans, Asset Finance, and Merchant Cash Advance",
    "Buildings and Contents Home Insurance and Family Protection",
    "Online Mortgage Repayment and Stamp Duty Calculators"
  ],
  "servicesNotProvided": [
    "Discretionary investment management, pension transfers, or stock portfolio advice",
    "Direct consumer payday loans or debt management plans (DMPs)",
    "Direct in-house equity release advice (all equity release enquiries are referred to Connect IFA Ltd)",
    "Lending or financial services outside of the United Kingdom"
  ],
  "industry": "Mortgage Brokerage & Financial Intermediation",
  "naicsCode": "522310",
  "numberOfEmployees": {
    "minValue": "1",
    "maxValue": "10"
  },
  "identifier": [
    {
      "type": "CompanyRegistration",
      "value": "13190705",
      "jurisdiction": "GB"
    },
    {
      "type": "FinancialServicesRegister",
      "value": "947349",
      "jurisdiction": "GB"
    },
    {
      "type": "PrincipalFirmFinancialServicesRegister",
      "value": "Connect IFA Ltd (FRN 441505)",
      "jurisdiction": "GB"
    }
  ],
  "sameAs": [
    "https://www.linkedin.com/company/andersonreed",
    "https://www.unbiased.co.uk/profile/mortgage-adviser/anderson-reed-financial-services-704717",
    "https://find-and-update.company-information.service.gov.uk/company/13190705",
    "https://register.fca.org.uk/s/firm?id=0014G00002WRjZ8QAL"
  ],
  "founder": {
    "name": "Scott Davis",
    "jobTitle": "Founder & Mortgage and Protection Adviser",
    "url": "https://andersonreed.co.uk/about-us"
  },
  "metadata": {
    "lastUpdated": "2026-10-10",
    "version": "1.0.0"
  },
  "_specification": "https://www.ai-visibility.org.uk/specifications/identity-json/"
}